White

White is the foundation upon which we build all communication. Always make sure that you leave plenty of space around your designs to make it more clear.

Logo colours

The Stora Enso logo colours are directly derived from the Stora Enso logo. Never use these colours for other materials. The colour of our wordmark is Stora Enso Grey (424 C) and the colours of our symbol are Stora Enso Red (187 C) and Stora Enso Orange (144 C). It is important to reproduce our colour palette accurately. To ensure this we have provided the specifications for the official Stora Enso colours across a range of printing processes and digital applications. The full-colour version of the logo is produced in either Pantone Matching System (PMS), full-colour printing (CMYK), digital use (RGB), internet use (HTML) or the international paint standard for vehicles, signage and exhibition use (RAL). Please note that the full-colour specifications presented here are not the automatic defaults for the nominated PMS colours. The Wordmark Light Grey is only used in the greyscale version of the logo.

Brand colours

In addition to our logo colours, we have selected four colours – The Stora Enso colours. These should be used for all our marketing and communication materials, presentations, charts and illustrations. The colours are inspired by the natural environment and tied together by the colour white. All of the Stora Enso colours are of equal importance.

Tints CMYK

Using tints from our colour palette enables more creative possibilities and makes our identity more flexible. The colour charts below show the tints in the following percentages: 100%, 75%, 50% and 25%.

Tints RGB

Using tints from our colour palette enables more creative possibilities and makes our identity more flexible. The colour charts below show the tints in the following percentages: 100%, 75%, 50% and 25%.

Typography on coloured backgrounds

Using tints enables more creative possibilities and makes our identity more flexible. The colour bars show the tints in the following percentages: 100%, 75%, 50% and 25%. This also demonstrates how black and white text will appear across a range of tints. Use this as a guide to ensure that your text always retains sufficient legibility.

Attention

• Always set headings and subheadings in 100% of the colour.

• Always start with 100% of any colour when creating a pie chart.

Websites and online applications

For websites and online application design and development please visit our Digital UI Library to find the separate brand color and visual guidelines.